How Naomi Osaka and Emma Raducanu Earned $31 Million Despite Struggles on the Court

Naomi Osaka and Emma Raducanu have demonstrated that success in tennis is not limited to performance on the court. Despite a lackluster season, their off-court earnings have solidified their positions among the top-paid female athletes of 2024, according to Sportico.

Osaka, who won only 22 of her 40 matches this year, faced early exits at major tournaments, including a second-round loss at the US Open. Similarly, Raducanu, hindered by injuries, managed just 21 wins from 34 matches, with her best showing being a semifinal appearance at the Nottingham Open.

Yet, their combined earnings of $31 million reveal the power of their global influence and strategic partnerships.

Osaka earned $15.9 million in 2024, with a staggering $15 million stemming from endorsements with brands like Nike, Louis Vuitton, Mastercard, and Panasonic. Meanwhile, Raducanu brought in $14.7 million, thanks to partnerships with Dior, Tiffany & Co., Porsche, and Vodafone, among others.

Their ability to attract top-tier sponsors reflects their enduring star power, which transcends their recent challenges on the court. While their on-court form may not have met expectations, Osaka and Raducanu continue to dominate the business of tennis, proving that their influence extends far beyond the baseline.

Both players will aim for a resurgence next season, balancing their commercial success with a renewed focus on winning titles. .