Coca Cola thinks USA favorite Golfer, Jordan Spieth is the real thing, Signs fresh endorsement deal ahead of 2025 Return

It is a year of major sporting events and major sports marketing campaigns. Coca Cola has signalled its intent to be a major player by signing an endorsement deal with US Golfer Jordan Spieth that is reported to be worth as much as a million dollars.

He will be one of a ‘six-pack’ of Olympic and Paralympic stars used to promote the brand in various media over the course of 2025. Coke has put the return of the golf to the Olympics as the primary reason for getting involved with the sport and it’s global star who is the main rival to our own Rory McIlroy as the worlds best and most marketable player.

Initial publicity shots suggest that Spieth will be promoting the traditional red Coke which has been replaced in many other sporting arena’s by the black Coke Zero as on the Dublin Bike scheme or the new green Life product using reportedly healthier natural sweeteners.

“As a Coca-Cola brand ambassador, I’m excited to be growing awareness for the sport of golf globally and engaging with fans in exciting new ways,” says Spieth on his website.

“I love that Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes.”

The brand has also made a major step up in US soccer expanding its partnership with MLS side Orlando City and gaining exclusive pouring rights at the clubs new downtown stadium.

The clubs main partner is Orlando Health, a private healthcare provider with eight facilities in the region employing 15,000 staff. That side by side relationship is an indicator of the power of sport to attract commercial partnership from across multiple strands.

Coca Cola is also a main partner of the Euro 2016 Championships in France and a member of Sport for Business.