Nelly Korda, LPGA in prime position to lift women’s golf. So far, they’re whiffing.

Nelly Korda’s recent dominance in women’s golf has created a golden opportunity for the LPGA to step into the spotlight. With a peak audience of 1.9 million tuning in to NBC to watch her clinch her fifth consecutive tournament victory at the Chevron Championship, the sport is enjoying rare mainstream attention.

As a 25-year-old American star from a renowned athletic family, Korda brings a compelling narrative that could attract new fans. Coupled with her role as the reigning Olympic champion, this surge in visibility comes at a time when women’s sports are gaining traction globally. For the LPGA, this should be a pivotal moment to capitalize on her success and the growing interest in female athletes to revitalize its brand and expand its reach.

However, the question remains: is the LPGA prepared to leverage this momentum? The organization has long struggled with issues such as inconsistent media coverage, lack of charismatic stars, and suboptimal management. These challenges have often hampered its ability to connect with broader audiences, particularly in the U.S.

Yet, with men’s golf embroiled in controversies like the PGA Tour-LIV Golf conflict, the LPGA has an opportunity to distinguish itself. Korda’s dominance, coupled with the lead-up to the Olympics, provides a platform to

demonstrate the skill, competitiveness, and entertainment value of women’s golf. The door is wide open for the LPGA to seize this moment—but whether it will rise to the occasion remains to be seen