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The Dark Side of Reddit’s Search Dominance: Inside the Parasite SEO Game

Published

2 months ago

December 10, 2024

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Have you noticed in the past few months that Reddit seems to pop up in almost every single one of your Google search results? Whether you’re looking for product reviews, travel tips, or life advice, those distinctive Reddit threads are almost always there on either page one or two – though it’s usually the former. This isn’t just Google’s algorithm being extra friendly to Reddit – there’s actually a story behind it.